Community Building is the Only Way to Grow Organically on Social Media

Community is the secret to social media

3 min readFeb 5


Photo by Adem AY on Unsplash

It is no secret that social media has become an essential tool for content creators to reach and engage with their target audience. Building a strong and active community on social media is crucial for growing your followers, increasing engagement, and ultimately, driving more sales or achieving your goals.

When I first started my career as a content creator, I was actively looking for the big secret for my account to go viral and reach hundreds of followers within a month. Because I was focusing only on the numbers and creating potentially viral content, my account didn’t reach many people. I had good content, but for some reason no one was seeing it.

During the beginning of the pandemic, I started a brand new account to help promote local businesses and how to help them throughout the closures. This account grew exponentially pretty fast, that is when I realized that I had been doing things differently this time around. I was focused on creating a community that loved supporting local and discovering new experiences around Southwest Florida.

Building a community is the best strategy to grow your social media presence because it gives people a sense of belonging with a group of individuals that think alike. The stronger your community is, the more engagement you will get on your social media, which in return will give you even more exposure by the algorithm.

More importantly, building community a community surrounding your social media accounts will help you establish yourself as the thought leader of the community and you’ll have better influence over it.

Here is how to build community through your social media accounts:

  1. Define Your Target Audience

It’s important to understand who your target audience is before you start building your community. Consider their needs, preferences, and pain points to create a buyer persona, a fictional representation of your ideal customer. Make sure that you take the time to research your competition to see what they’re doing well and where they’re lacking. Use this information to differentiate yourself and provide unique value…




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