What is Influencer Whitelisting?

Photo by Maddi Bazzocco on Unsplash

Influencer whitelisting happens when creators and influencers grant permission to brands so they can advertise through their social media profiles. This means that brands use influencers’ handles to advertise under their name. This is how it usually works: the brand and the influencer agree on the terms of the campaign, the influencer creates and uploads the content to their own social media account, the brand sends specific…

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